Results of your Target Audience research

We produced a questionnaire on survey monkey to gather and find results from people to find out who our target audience would be for what type and the style of our horror movie and trailer. We also posted our survey on social networking sites such as Twitter and Facebook to get a broader search and results. From our research and results we have found out that more males are targeted for the horror movie genre which was 59%. We also found out that the most popular age range was 15-18. The most popular type of horror movie was psycological and only religous coming up at 29%. We also found that that watching a horror trailer convinces you to watch the film and also that clips shown in the trailer from the film also convinces the audience more to go and see the film rather than if they see stars in the trailer. This relates to the fact that most horror film are produced by film companys outside the Hollywood Studios main stream.